Lucy Reddy is a graduate of Toronto Film School, she began her career working as a Location Support Personnel on a Netflix original, “The Umbrella Academy” (TV Series). In 2021, Lucy became an ArtWorksTO Next Stream alumni where she was mentored by her leadership team at The Remix Project. She became the Creative Director of “Tower Renewal” (Corporate Video) for the City of Toronto. In 2022, Lucy worked for Alucine Latin American Media Arts and Film Festival and for Reelworld Screen Institute. Last year, Lucy returned to direct a series of videos with the City of Toronto and The United Way highlighting community initiatives. Her most recent work includes directing “Hammered 2.0 Moonrocks vs Moonshine” (Short Film) and creative directing for Komatik Films. Lucy just wrapped up her role as the Partnerships Coordinator at World Congress of Science and Factual Producers, a global leading conference that builds bridges between the STEM sector and the Entertainment Industry.
Lucy had the pleasure to work with host sponsor National Geographic and other global broadcasting companies including ABC News Studios, BBC, NHK, PBS & Nova plus many more. Recently, Lucy worked at the Toronto Arts Foundation as a Senior Coordinator of Philanthropy where she supported her team in becoming the 2025 recipients of the TD Ready Challenge Fund in effort to expand the Newcomer Program. She had the privilege to shortly after transition into media and cover the 50th Toronto International Film Festival. Lucy led the annual Branded Conference funded by The City of Toronto for Black Youth Entrepreneurs in both 2024 and 2025. With growth after growth each year she makes it a remarkable experience to support professional development in the current business and economic trends.
Lucy is currently working on BX Channels at Wasserman on the Unilever and FIFA World Cup 2026 collaboration supporting the Fresh Cup Campaign and Fan Fest across Canada happening in Toronto and Vancouver. During her time here she will be collaborating with creative and experience departments to ensure a successful delivery of the campaign and teasing 100 days out as the world prepares for one of the biggest events in sporting history. Lucy is thrilled to be expanding her work in creative lead and partnerships in the sports & media industry and looks forward to the production execution and distribution in paid media.