Lucy Reddy is a creative powerhouse redefining the intersection of entertainment, media, sports, and brand experiences. A Toronto Film School graduate, Lucy began her career on Netflix’s The Umbrella Academy before quickly emerging as a force behind some of the most influential cultural moments across film, television, music, and live experiences.
From the front row as Andre De Grasse received Athlete of the Year at CBC’s inaugural Legacy Awards to covering the red carpet for TIFF’s 50th anniversary, Lucy has built a career surrounded by history-making moments.
Her work spans global platforms and creative institutions, including the World Congress of Science and Factual Producers, Toronto Arts Foundation, Reelworld Screen Institute, and Alucine Latin American Media Arts and Film Festival. She has collaborated with leading global broadcasters including National Geographic, ABC News Studios, BBC, NHK, PBS, and NOVA, while directing and creative directing projects that spotlight communities, culture, and innovation.
Beyond film and television, Lucy is deeply embedded in the global music scene, attending and experiencing major festivals including OVO Fest, Wireless Festival, Lovers & Friends, and Fuego Fuego — connecting with over 100 artists across the world.
Now expanding into sports and global brand storytelling, Lucy became a part of The Team’s Brand Experience division driving the Unilever x FIFA World Cup 2026 collaboration — one of the largest sporting events in history and the first FIFA World Cup hosted in North America. Leading campaigns, stadium activations, and FIFA Fan Fest experiences across Toronto and Vancouver, Lucy continues to shape the future of culture-driven experiences.
With every project, Lucy bridges creativity, business, and culture — transforming moments into movements.